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It demonstrated the potential for genre-bending sonic elements in rap music, which ultimately spurred the genreвЂ™s dominance both on digital streaming platforms and subsequently the Hot 100 for the next few years to come. Sure, BaauerвЂ™s вЂњHarlem ShakeвЂќ experienced a similar explosion linked to virality in 2013, but вЂњBlack BeatlesвЂќ stood taller on its own before the craze as a powerhouse of a song. It hardly feels coincidental that вЂњBlack BeatlesвЂќ profited as one of the first songs to become inseparably intertwined with the digital age and the world of social media - its youthful ebullience embodies an adolescent mixture of carefully measured rebelliousness and pure bliss. Even original Beatle Paul McCartney got in on the fun.

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The challenge subsequently blew up, spreading to celebrities, pro sports teams and presidential candidates. Though вЂњBlack BeatlesвЂќ wasnвЂ™t linked to the first Mannequin Challenge, it quickly became its unofficial soundtrack, with Rae Sremmurd jumping in on the trend at a Nov. The viral craze, during which participants stand frozen (Г la mannequins) as the camera pans around to capture the various poses, originated in October 2016 at a Jacksonville, Florida high school. Of course, the songвЂ™s leap from popular hit to inescapable sensation can largely be attributed to the Mannequin Challenge. вЂњIt was like bringing a win back to the home team.вЂќ вЂњIt was dope because weвЂ™re all a squad,вЂќ Swae Lee tells Billboard.

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It was a full circle moment: Guwop was the first major artist to rap on Mike WillвЂ™s beats, and the superproducer was the one to sign the Mississippi-originating rap duo. It marked the first time atop the chart for Rae Sremmurd, Mike Will and featured artist Gucci Mane alike, and the surrounding company felt just as significant to the crew as the accomplishment did. Rae Sremmurd, comprised of brothers Swae Lee and Slxm Jimmi, and producer Mike Will Made-It, whose rГ©sumГ© also includes hits with BeyoncГ© (вЂњFormationвЂќ), Kendrick Lamar (вЂњHUMBLEвЂќ) and Rihanna (вЂњPour It UpвЂќ), certainly found it with the bouncy, turn-on-a-dime-track that ended up as the third single on the studio album.ДЄfter debuting on the Hot 100 the first week of October 2016, it steadily scaled up the chart for the next two months, ultimately snagging the top slot in the last week of November 2016. вЂњBeatlesвЂќ came together past the buzzer - it was submitted five days after turning in the rest of sophomore LP SremmLife 2 to Interscope Records while making one last-ditch effort for a captivating hit.

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Coated in juvenile rockstar nonchalance, the song is a masterclass in how to cater a sticky, hook-riddled track to the digital age. Such is the case for the duoвЂ™s five-minute hypnotic jam turned viral sensation. And while all three components contribute to the prosperity of Rae SremmurdвЂ™s 2016 smash вЂњBlack Beatles,вЂќ sometimes the best thing a track can have going for it is that itвЂ™s simply fun as hell.

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